The Roxi09 brand is inspired by (and created for) Roxana Hadad, an interactive designer of children's educational software. Complete with personal logo, stationary, business cards, a casual clothing line, and a web-site, Roxi09 is an experiment in creating a marketable 'personality' through specific branding.

Kim Martin and I have already created a variety of t-shirts bearing the Roxi09 insignia and have begun designing a web presence for the clothing line and additional products. The general logo accentuates the idea of existing in a fast-paced world through its sleek lines and race-car stripping. Although the smooth font matches the proportions of these lines, we used rounded corners to give the logo a bit of personality and to soften the name associated with the brand.